La imagen de los Estados Unidos a través la prensa del falangismo en la España franquista (1939-1959)

Abstract

The press was always conceived as a tool of political propaganda, social control and cultural dissemination by the Franco dictatorship. Initially, the fascist sectors of the new State, emerged from the military uprising of 1936, held a great power in public institutions and media management, were clearly positioned in favor of the Axis forces and considered the Great Alliance like the vestiges of a decadent world. These fascist sectors tried to impose their political message in all media, neutralize the influence of Western democracies on Spain and implement what they considered the "national" revolution. The situation of isolation and the American leadership, after 1945, forced the leadership of the Franco regime to carry out aesthetic reforms, discourse changes and strategic reconsiderations. All that transformation had a strong resonance in the journalistic stories of the time. The highlights of the political image of the United States were the announcement of the Madrid Pacts (1953) and the visit of Eisenhower (1959).